Monday, May 26, 2008

Cheap and Chic Fashion: Joe Fresh

I can't believe I haven't raved about Joe Fresh yet.

Joseph Mimran is the designer behind this label found in Loblaws
and the Real Canadian Superstore supermarkets. Yup, grocery stores is where you'll find the treasures. Before you freak out, understand that this is also the man who brought to us Club Monaco (fan right here) and Caban. Those who don't want to be seen looking for clothes in a grocery store can also visit the individual Joe Fresh Style Studio boutiques.

Although the clothing is sold in chain supermarkets, I've found that the s
tock is changed fairly often...perhaps that is why it is Joe "Fresh". And unlike Forever 21 or H&M, you can go cheap and chic without bumping into someone else wearing the same items as easily. Of course, being a Canadian makes me want to support our own labels.

Here are some looks:

Cute flats and white pants are great staples for summer.
Love the blue shift dress! If it's longer on you, then it can double for work and play.
Neon pink heels are not for the shy! $24

Check out for more looks and products or in-store the next time you shop for groceries. I especially like the accessories (straw tote, shoes) and swimwear (which the website doesn't do justice).

1 comment:

Anonymous said...

I'm green with envy! We need this in the States! :)